Boxer wanted to launch a new breed of HD on-demand TV box to meet the need for a more flexible and personalized TV experience. Key to its success would be a solid user experience — which Boxer engaged Doberman to help develop.

What we did

Doberman worked with Boxer to create an elegant user interface that was fully adapted to the users’ non-linear TV-behavior. To create a seamless experience, the design process included everything from development of the information hierarchy and visual interface design to selecting the remote control and naming of remote buttons. We set up a prototype environment at the Doberman office, facilitating a co-creative process with Boxer’s team that included on-going testing throughout the project.


Doberman delivered a completely new user interface concept, along with guidelines that helped Boxer implement the design. Boxer’s HD on-demand box launched in the fall of 2011, and has attracted significant interest from customers.

  • “Our collaboration has been awesome. The process was great, and we appreciated how we were involved all the way and worked together as a team. Dobermans deliveries are always high quality.” - Per Sahlèe
    Project Manager, Boxer.
  • 700.000

    Number of subscribers in Boxers network


About Boxer
Boxer TV-Access AB is Sweden’s leading digital Pay-TV operator in the Swedish digital terrestrial television (DTT) network. Boxer was founded in 1999, has nearly one hundred employees and is owned by digital network operator Teracom.

Want to know more?
Call Magnus Bergmark, Account Director, at +46-(0)8-410 352 29 or send an email.