Mobile services are crucial to how shopping comparison company Pricerunner delivers their services throughout Europe. To stay competitive in a saturated market, Pricerunner asked Doberman to revitalize their mobile offering with a new concept and design for their iPhone and Android apps.
Doberman helped Pricerunner through a competitor analysis and ideation process to identify differentiating key features and functionality. The resulting new concept went straight to the core of the users’ most important needs: simplified category and product search. A new tactile and intuitive interface was created and a barcode scanner feature added, which allows you to check if products in brick and mortar stores can be found at a lower price in an online store. Besides designing the concept, Doberman helped Pricerunner manage the technical implementation for both iOS and Android.
The Pricerunner app received top reviews at Appstore and downloads have increased. Today, the apps are an integral touch point in Pricerunner’s total offer.
“At this moment there are no better app for price comparison. ” - “3r1k”
ITunes appstore user
Users that find products through Pricerunner every month
Pricerunner was founded in 1999, with the vision of being the go-to place for anyone looking for a good deal. Pricerunner is a comparative shopping site that proactively keeps track of millions of products and categories to ensure that customers get the best price possible.